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Greenshift

Essential listening on why we buy stuff – CBC’s The Age of Persuasion

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The superb CBC radio series, The Age of Persuasion, hosted by Terry O'Reilly, is essential listening for everyone interested in Sustainability. There is an unofficial podcast.

This series introduces us to the world of advertising. In the past 100+ years, advertising has been encouraging us to consume more. It seems to me that if sustainability is about getting people in North America to consume less, then we need to harness the know-how of the advertising industry to help us here.

In 2003, the Canadian per capita Ecological Footprint was 7.6 global hectares per person, while that of people in many African and Asian countries was under 1 global hectare per person. So, that means that I am the equivalent of 8 people from those countries, in terms of what I consume - wood, metal, water, hydro. HOMEWORK for sustainable shopping is to read WWF International's 2006 Living Planet Report. In 1999, I started using the Living Planet Reports to teach my second-year Ecology class, BIOLOGY 2050, about ecological footprints. The 1998 report was only available in hard copy. The idea of the ecological footprint is very clearly explained in these excellent reports in which the data are pulled from many international government sources and vetted by various experts.

Dawn Bazely

Politically correct coffee & sustainability Part 1

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First off, I admit that I drink coffee, and if you do too, then Black Gold - "a film about coffee and trade" is essential viewing. Below is the trailer for this very hot doc.

In my home, we have been buying what I call politically correct coffee beans (fair trade etc.) for a very long time (over 20 years), and in the last 12 years, our beans have come from Alternative Grounds in Toronto. But, when it comes to coffee on-the-go, like loads of people, I tend to buy it from one of the large chains - Tim's, Starbucks, Timothy's, Second Cup etc. Given Canadian's strong devotion to drinking coffee, I thought I'd check in on how the BIG FOUR purveyors of coffee to Ontarians are doing in terms of leading us all towards more ethical coffee drinking. (Sure, there are other coffee chains, but in Toronto, and much of Ontario, these predominate).

Right off the bat, I applaud Timothy's for their collaboration around sustainable coffee with York's very own Las Nubes Centre for Tropical Conservation and Research. Starbucks is also right up there on ethical beans, especially in Ethiopia, as can been seen from the trailer at the end of this post. Tim Horton's has a webpage about its sustainable coffee partnerships in Guatemala, Columbia and Brazil but there's no specific mention made of the fair-trade or shade-grown concepts (though reforestation is mentioned). Hmm - this page raises more questions than it answers for me. Second Cup has a pledge "to work in harmony with both the environment and people". Since I spend loads of money at the Second Cup on York's campus, I can see that I will soon be quizzing the owner about this "pledge".

Obviously, it's now pretty much de rigeur for the big Ontario coffee chains to make at least some sustainability and fair-trade type of coffee statements about the start of a coffee bean's life (but, there still appears to be room for lots of improvement in this area at some of them).

But, can the sustainability at the end of a coffee bean's life-cycle also be improved? The answer is, quite simply, yes. To find out what, see Part 2 of this series.

Now, the next thing is for all of these companies to use biodegradable cups. Lots of independent coffee and tea shops are on the Greenshift, Toronto list, but it's not clear if it's because they are all using these compostable cups.

Dawn Bazely

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